If you’re a beauty brand founder, you already know the truth:
your product can sell — but getting seen is the hardest part.
SRG-GOLIVE is the solution built to help founders launch and scale across marketplaces and key retail partners without spending the first 5 years trying to build distribution from scratch.
Who We Are
SRG-Brands is led by Richard Walker, founder of industry-leading beauty brands including:
Dr Botanicals • skinChemists • NOYA • Yuri Nuri (Korean Skincare) • MD Formula PhD • and more.
We’ve built the relationships, systems, and operational pathways that most brands take years to establish
What is SRG-GOLIVE?
SRG-GOLIVE is our go-to-market service that helps beauty brands get live on multiple platforms across:
UK
EU
USA
You simply select your target region — we manage the route to market, integrations, and launch process.
The problem we solve
Unless you have celebrity-level reach like Kim Kardashian, Kylie Jenner, or Rihanna, it’s extremely difficult to break through.
Buyers and marketplaces hear about hundreds of brands every week — and most founders lose their first year trying to open accounts, integrate systems, and prove traction.
You don’t need more delays. You need distribution.
What SRG-GOLIVE does
We help you scale by combining:
- Our proprietary software
- Industry-leading partners like Linnworks and Mirakl
- Our established relationships across marketplaces, retail, wholesale & media partners
- A repeatable process to get your brand live quickly and correctly
Where we can take your brand
We work with (or have worked with) a wide range of platforms and partners, including:
Retail & Department Stores
Macy’s • Bloomingdale’s • Nordstrom • Nordstrom Rack • Target • CVS • Walgreens • Whole Foods • Boots (Skincare + Baby) • Superdrug • Tesco • Ocado (Wholesale) • Shop Apotheke • Zalando • Douglas (DE / IT / ES)
Marketplaces & Ecommerce Platforms
Amazon (UK, USA, EU, CA, MX) • Amazon Business • Amazon Affiliates (USA) • Walmart (USA / CA / MX) • Bol.com • Kaufland • Rakuten (FR) • OTTO • Notino • Flaconi • Parfumdreams • Druni • Primor • Rossmann • Müller • Yves Rocher
Off-Price / Flash Sales / Private Shopping
Veepee (FR / IT / ES / BE / NL / DE) • Rue La La • Beauté Privée • Showroom Privé • Westwing • Best Secret • The Bradery • Brand Alley • Secret Sales • My Private Boutique (Switzerland) • Dein Deal (Switzerland)
Global & Emerging Platforms
Temu (EU / UK / USA) • Coupang • iHerb • Vitacost • Tiendamia • eBay (UK + USA) • Etsy • AliExpress (UK + USA)
Wholesale & Distribution Partners
Ankorstore • Faire • AAFES • KEHE • Unfi Marketplace • Cencora • Creative Sales (Whole Foods + wholesale opportunities)
Media, Subscription & Brand Discovery
Ipsy • Allure Box • Beauty boxes & brand discovery partnerships
(Full network list available on request.)
Why founders choose SRG-GOLIVE
✅ Skip the “first year of distribution building”
✅ Launch faster across multiple platforms
✅ Reduce operational and integration headaches
✅ Access trusted partners and proven routes to market
✅ Keep your focus where it matters most
The founder advantage
Your most important job is not admin, logistics, or systems.
It’s:
- being the face of your brand
- showing up on social
- driving marketing and demand
- building trust and community
That role is irreplaceable.
We handle the distribution so you can focus on growth.
Brands we represent
